YOUR YEAR OF CREATION TO MAKE YOUR VISION REAL
BUILD-MY-BRAND
And make it sizzle this time…
Construct the brand of your dreams, revive your (creatively parched) soul, and transition out of that weird in-between phase of being known a certain way, when the reality is… you’re not that person anymore.
Now you’re even smarter.
This is a one-year Membership to the Salon - the best investment you’ll make all year.
Your work has changed and so have you…
How you position yourself and your offer are in desperate need of an an upgrade.
But that “upgrade” is kicking your ass…
Consider for a moment everything you wish your prospects would grasp:
Your wealth of experience and your DIVERSE experience helps you see things differently, and it’s why you get the results you get.
Your quirky/warm/fun/no-bullshit personality is partly why clients like and trust you, and it creates an environment to do good business.
Your particular coaching or hand-holding style makes clients feel seen, but also gets them where they want to go.
The (seemingly random) bits of knowledge and training and background you’ve integrated into your process along the way makes your offers extra powerful.
The pixie-dust you spread is hard to explain, but it makes having you in the room insanely beneficial.
There are parts of your story that aren’t “professional,” but they made you who you are and influenced your point of view and shaped your character.
You are different than the others.
What you’re doing now may seem like a wild left turn, but it actually makes perfect sense given your journey.
HOW could it not be crazy-making building a new Brand Identity…
When there’s SO MUCH TO SAY about you now and the way you do things.
Your instinct will be to THINK harder, type another doc, AI another prompt, when instead you need to slow waaay down…
And open up that gorgeous brain.
Get creative about HOW you’re going to say things, and WHY and to WHOM?
A ONE-YEAR Membership to the
BUILD-MY-BRAND Salon
This is where you knuckle down and bridge the gap from where you are - to where you’d rather be.
You’re changing and building something that really feels like “you” this time, but OMG, it’s scary! This feels more like a “zero fucks” professional era (you’ve earned it), but as cathartic as that sounds, you need HELP staying focused, grounded, and on course.
Your brand is all over the place, and you want powerful assets that pull it all together AND that you can truly own. None of this watermarked, un-copyright-able, robot-spiel that grates on the human ear.
You want to stand out, know what makes you different, and stop blending in.
You don’t know exactly what kind of brand you want, but you know you want a smart one. That reflects your experience, your competency, your values, your personality, your mission - and everything else that makes you distinct.
You have great testimonials and relationships, but know you need to capitalize on the pieces that are hard to explain. Clients always point to it, but it’s hard for them to articulate. You want to capture what that is.
You’re sick of being confused and want to nail your offer. Not knowing what it is screws with the confidence you need to talk about, market, and sell what you do.
Your message sucks or you don’t have one, and you want one BAD so that marketing is way easier. You also want it to quickly grab attention and to be attributed to you.
You want to get to the finish line. There’s creativity coursing through your veins, but right now, there’s too many ideas and too many false starts.
You don’t want to rely on your willpower because you only have so much to go around. To build a brand, the structure and support needs to exist, but you don’t want to have to invent it yourself.
Your business runs on referrals, but you need MORE exposure. You can’t rely solely on others to send you business.
You want to know and hone and OWN your “brand voice,” because you believe there’s never been a better time to show up extra human. You want to publish more and market more, without sounding like everyone else, or worse - a Claude hack.
You’re DONE only being creative for other people and never for yourself. You want at least a year that’s all about you, your brand, your business, your IP, your writing, etc.
It’s been rough lately, but you’re bored of your own fear. The past 10 years of political turmoil, covid, AI, and the enshittification of tech have been draining, but you’re done waiting for the other shoe to drop; time to take determined action.
You want to be laser-focused and off the hamster wheel - no longer a victim of your next fresh brain fart, some unsolicited feedback, an attack of self-doubt, or another AI-generated rewrite that sounds like a breakthrough (but isn’t), so that everything you worked on crumbles, and you’re back to square one.
You want out of the shadows. You’re not the attention seeking type, but you’re feeling a spiritual and monetary cost to remaining “a best kept secret.”
You’re bored of your own small-potatoes energy. You want more money, more acknowledgement, more clients, and a bigger career, and whether or not you NEED a ton of clients to make a fantastic living (many of us don’t), you still need to up your brand game to get ahead.
You have a website, but you’re embarrassed when people go there - you want one that really reps you.
You want to be KNOWN a certain way. You’ve worked too hard and know too much to have a half-ass public identity.
You want to fully embody what you believe and lead with your mission and message. You can’t just regurgitate shit you don’t fully buy into.
You want to WRITE and be more human because the alternative is being an ignorable robot, but you want guidance to ensure you do it right.
You want to use your creativity WHILE ALSO have a co-creative think partner help you direct it into powerful brand assets. Ideally, someone who understands your aims, your voice, and what you’re ultimately up to.
You need a Build-My-Brand Salon Membership IF:
If you’re serious about having a:
Premium Presence
Greater Impact
Marketable Truth
Bigger dollar command,
And making something REAL out of what you only imagine - Book a call.
Your new brand won’t build itself.
Here's what’s you get in the one-year, Build-My-Brand Salon Membership:
-
You aren’t dumped into a program where you’re sent an avalanche of emails engorged with extra links and where you have to work overtime just to grasp what’s going on.
Instead, you’ll be brought onboard and led by the hand with a series of strategy calls to orient to where you are and where you’re going. The purpose is to spare the confusion, figure out our game plan, zero in on our top priorities for our first Q together, and review what we’re tracking.
-
You won’t be buried alive under videos and modules you’ll only visit once (if that) to acquire a bunch of information you might not need. This program is not one-size fits all. While everyone in the program is focused on brand, some may be working on offer development, some their story, some their own brand philosophies and IP.
The folder contains:
A capture tool, so our projects aren’t scattered across your computer; everything is in oone spot.
The Self Assessment Form, to rate where we are and track progress across the year, so we can ensure those numbers go up.
A Resource Collection of curated links to helpful information on relevant topics by other experts.
Frameworks, some pre-made or some tailored to your specific needs, so you can get your thinking committed to paper.
-
Every week we have a group call that does 1 of 3 things, depending on the week:
Body double or bust where we get shit done, and I’m available for private 1:1 breakouts.
Writing Workshop to hone your skill - get group feedback on what’s working, what isn’t, develop voice, and learn from others.
The Roundtable to debrief and discuss what’s top-of-mind, what we’re noticing, what we’re experimenting with.
-
We meet once a month for 3 hours (come and go as you please) to tackle 4 weeks of social media output.
As for self-doubt, sometimes it just comes with the territory. It’s okay to have it; it’s not okay to let it keep you out of the game.
-
Every 3 months we meet 1:1 to track progress, mark things DONE, and plan the next Q’s game plan. You will watch your Assets move from conception to completion, you can launch them live as you go, and feel your brand foundation get solid as your confidence grows.
-
In most group programs, it’s like scheduling tea with the queen to get any 1:1 help.
In this program, you can schedule a 1:1 with me when you need it. We’ll jump right in, zero in on your piece, workshop your writing, progress your project, and address whatever is on your mind.
-
It’s stupid-hard to find programs that aren’t either cheap and low-touch, geared towards beginners or high-touch programs for 100k taught my a former corporate suit.
There has to be something in the middle for business consultants who DO invest in their companies but don’t require selling your bone marrow and hocking your grandmother’s diamond ring.
Build-My-Brand is it: A cost-effective program designed to further your career, strengthen your identity, produce deliverables, build a brand, make marketing and selling easy, and it’s aided by a posse of consultants with different audiences from different industries with knowledge worth tapping.
-
This is not a stagnant, cookie-cutter program. As the group expands and as needs arise, I’ll add whatever calls, side discussions/projects that make sense for the benefit of everyone’s ongoing brand development.
So don’t be surprised if there’s surprises ;)
To learn more, here’s the next steps:
STEP 1: Schedule a call.
STEP 2: Yeah, that’s it.
STEP 3: Would you rather speak to a chat bot?
STEP 4: We’ll have a real human-to-human, eyeball-to-eyeball discussion about rebranding to expand your business, brand, career, IP, and Identity.
STEP 5: If we decide we like this fit, we’ll discuss what’s next.
Do you want to take another cheapish group-course full of babies where you’re lucky to get 15 minutes with the guru to churn out an underwhelming template?
Or do you want to DIG INTO YOUR GORGEOUS BRAIN, be in a tight cohort of experienced grown-ups with access to lots of hard-core 1:1 led by someone who’s regularly called “the best in the biz,” and build the brand that levels up your business, captures and messages your best thinking, supercharges your upgraded professional self, and grows your career?
I thought so.
A Message From Caroline, Your Creative Brand Strategist and Think Partner:
Hey, are we doing this thing?!
I’ve been in the project-based world for years helping every kind of professional - executive coaches, Cambridge academics, corporate refugees, painters, interior designers, financial agencies, SaaS CEOs, psychologists, spiritual healer types - brand themselves, their offers, their company, their newsletters, their podcasts…if it needs a narrative and a way to be talked about, we’ve done it.
POINT BEING, I got you, boo. No matter how confused or knotted up you feel right now, I’ve got questions and processes and insight to unknot you. Let’s make what you NEED, and not waste time on what other people say you do.
This is the only program (or one of the few?) designed for Customer Intimate Founders who lead with their values, who want that balance of professionalism AND personality AND intelligence, who loathe that one-dimensional basic bitch/bro vibe on the internet, and who like getting their hands dirty and getting thinky with their own genius, voice, and IP.
Make something stunning and effective and totally unique for your next (Re-)Brand.
That way, you have Brand confidence. Because you can FEEL just how good it is.
F.A.Q.
How much does it cost and is there a payment plan?
Investment cost ranges from 12k-$17,500 depending on contract and payment plan.
You can pay-in-full OR select either a 6 or 10 week payment plan.
What happens if I book a call?
In nano-seconds, you’ll be teleported into my living room where I’ll greet you with either a tea or a Manhattan, as will my dog (but he only greets by stealing your shoe), who’ll later insist the two of you make out.
Seriously, what do you think happens? Sales page edict insists I answer this question, but obviously we get on the phone to talk about what’s going on, and decide whether or not this offer is a fit. I don’t do high-pressure sales, I don’t even know how ;)
Is Build-My-Brand a group thing or a 1:1 thing?
BOTH. There’s group sessions, 1:1 support, and a group WhatsApp.
Do I have to come to all the group calls?
No, it’s a year-long program so outside life will happen during this time. But obviously, the more you participate and take advantage of the structure, the more you get out of the program, the stronger habits form, the better your work gets, and the faster it gets done.
How big is the group and how often do they meet?
Group size varies and depends on who shows up, but it’s designed to keep workshop calls to no more than 8 at a time.
Group calls are currently once a week with the exception of the monthly call (which would mean we’d meet twice that week). Calls may be added as needs arise.
How much 1:1 do I get?
Depends on how much you need and how fast you work. When we meet 1:1, we’ll be digging into your work, i.e., copy/assets, the idea being you take each piece as far as you can go, and then we meet up to get in the creative sandbox together.
What if I can’t decide between this course and Explain-My-Brand?
I’ll help you make that call. But just know, if you invest in Explain-My-Brand and decide you then want Build-My-Brand, whatever you paid for EMB will be deducted from the BMB cost.
What’s the main difference between Build-My-Brand vs. Explain-My-Brand?
Build-My-Brand is a year long and designed to build an entire brand - as in full strategy, website copy, sales decks, offer development, etc.
Explain-My-Brand is 8 weeks focused on HOW to present your offer (to say/write what it is you do without fumbling over the words), and to construct your brand foundation by articulating the following: Niche, Values, Voice, Mission, and Why.
How far into business ownership do I need to be to benefit from this course?
This offer is typically for mid-career professionals who’ve been in business for 3+ years and have (or have had) viable offers.
I have a different question about this program and am not ready for a call, can I email you?
Sure, shoot me a line at caroline@switchbladelemonade.com.